Yayın Detay

  • Title : THE OPINIONS OF Y AND Z GENERATION CUSTOMERS WHO SHOP ON e-PTT AVM ON DIGITAL MEDIA MARKETING AND THEIR EFFECT ON ONLINE DECISION MAKING STYLES
  • First Author : Serkan AYCİL
  • Authors : -Zekeriya SAÇAN
  • Keywords : PTT AVM, Z generation, Y Generation, Online decision making
  • Basic Area : Sosyal bilimler pazarlama
  • Page Id : 220-229
  • Rank Id : 17
  • Year : 2020
  • Volume : null
  • DOI : 10.29228/ASOS.41772
    • Yayına Git