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  • Title : THE IMPORTANCE OF EMOTIONS IN CONSUMER PURCHASE DECISIONS — A NEUROMARKETING APPROACH
  • First Author : Emine Hilal ER
  • Authors : -Mirosława PLUTA-OLEARNIK -Patrycja SZULGA
  • Keywords : Marketing, Neuromarketing, Purchasing Behaviour, Consumer Emotions, Marketing Research
  • Basic Area : Pazarlama
  • Page Id : 466-478
  • Rank Id : 29
  • Year : 2024
  • Volume : 150
  • DOI : 10.29228/ASOS.75181
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