Yayın Detay

  • Title : THE USE OF SOCIAL MEDIA AS A DIALOGICAL COMMUNICATION TOOL IN BRANDING PROCESS: A COMPARATIVE ANALYSIS FOR ONLINE SHOPPING SITES
  • First Author : Mustafa YALÇIN
  • Authors : -Melis Yalçın
  • Keywords : Brand, Social Media, Dialogical Communication, Online Shopping Sities
  • Basic Area : İletişim
  • Page Id : 428-437
  • Rank Id : 28
  • Year : 6
  • Volume : 83
  • DOI : 10.16992/ASOS.14367
    • Yayına Git