KÜRESEL PANDEMİK SIRASINDA SOSYAL MEDYANIN ROLÜ: KOVID-19'UN ÖNLENMESİNDE FACEBOOK VE INSTAGRAM VAKA ÇALIŞMASI

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Year-Number: 2020-107
Language : English
Konu : Communication
Number of pages: 409-422
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Abstract

Kovid-19, dünyada milyonlarca insanı yavaş yavaş öldüren küresel bir tehdit olarak ilan edildi. Olumsuz etkileri çeşitli sektörlerde kendini göstermektedir. Bu durumdan, bu çalışma Kovid-19'un önlenmesinde sosyal medyanın rolünü analiz etmeyi amaçlamaktadır. Sosyal medya kullanımı, daha geniş bir kitleye Kovid-19 etkileri hakkında bilgi verme fırsatıdır. Bu araştırmada, Facebook ve Instagram özellikle Coronavirus'un önleyici tedbirleri ışığında analiz edildi. Argüman, insanların virüs salgını mekanizmasından kaçınmaları için Facebook ve Instagram'ın yapıcı bir rolüne dayanıyor. Bu çalışma nitel yöntem yaklaşımı ile gerçekleştirilmiştir. Bu makale sosyal medyanın rolü hakkındaki güncel raporları ve tartışmaları özetlemektedir. Etkileşim gönderileri için etkin sayfalar sosyal medya aracılığıyla arttı. Güvenilir kaynaklardan etkili iletişimin, analiz onayladığı için daha iyi bir önleyici yol olduğu gösterilmiştir.

Keywords

Abstract

The Covid-19 is declared a global threat which is gradually killing millions of people in the world. Its negative impacts are manifested in various sectors. From that situation, this study aims at analyzing the role of social media in prevention of the Covid-19. The social media usage is an opportunity to inform about the Covid-19 impacts to a wider audience. In this research, Facebook and Instagram are particularly analyzed in the light of preventive measures of the Coronavirus. The argument relies on a constructive role of Facebook and Instagram to prevent people from the mechanism of the virus outbreak. This study was conducted through qualitative method approach. This article summarizes the current reports and discussions about the role of social media. Active pages for interaction posts have increased through social media. It is illustrated that effective communication from trusted sources is a better preventive way as the analysis confirms it.

Keywords


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